About Remnant Advertising
Remnant/Standby is considered unsold available ad space in a publication. Publishers have a choice of filling this space with free "house" promotional ads or selling it at deeply discounted rates. Our specialty is identifying publications that offer this type of cost effective advertising and negotiating the lowest possible rates for our clients.
The unsold remnant space is offered in full, half and quarter page blocks by most newspapers. Traditionally full page ads are available more often and are the best overall value.
Newspapers usually need a 1 or 2 week "window" in which to run the ads. Although you normally cannot specify the exact day the ad runs you can dictate which days and sections you prefer not to appear in. Our expert staff will be happy to walk you through the entire process.
Who is eligible?
Collectibles, Nutraceuticals/Pharmaceuticals, Home appliances, Co-Op, Dealer Associations, Insurance, HVAC, entertainment. Direct Response Advertisers have benefitted from Remnant/Standby Advertising for years. Although there are still some guidelines that must be met, in recent years publications have begun to open up this low cost/high ROI advertising to other categories. Is your business eligible? Find out by giving us a call.